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First Avenue Tokyo Station The Tokyo Character Street has been remodelled and reopened!Don’t miss out on world famous Crayon Shin-chan’s first official shop!

On July 25th 2017, the Tokyo Character Street was remodelled and reopened! The Tokyo Character Street is popular among Japanese as well as visitors from abroad who are into Japanese Anime and Manga.
This place is located on level B1 of the First Avenue Tokyo Station, an extensive shopping complex on the Yaesu side of the Tokyo station.
Guess what!? The world famous character Crayon Shin-chan’s first official shop has been added to the Tokyo Character street! How exciting!

Yay! 5 shops in total have been added to the existing shops at “Tokyo Character Street” !

How awesome! As a result of the remodelling, Crayon Shin-chan, Sumikko Gurashi, and Pripara character shops have been added to the street.

A new LEGO(R) Store has been launched at this location as well.

“Yo-kai watch antenna Shop Yorozu Mart” was here for a limited time but now a permanent store “Yorozu Mart Mini” has opened !
It’s good news for Yo-Kai watch fans!

5 shops in total were added to the existing shops at the “Tokyo Character Street”♪
5 shops in total were added to the existing shops at the “Tokyo Character Street”♪

In the article below I will feature each shop’s limited items that are available at the Tokyo Character Street.

Crayon Shin-chan official shop
~Action Department Tokyo station~

Crayon Shin-chan is a well-known Japanese Manga series. Both kids and parents in Japan love this series. The series started 25 years ago, and is now loved all over the world. You probably know this character too.
The very first permanent and official Crayon Shin-chan shop has been launched in the “Tokyo character street”!

In the series the Nohara Family regularly visits the “Action Department Store”. This is a store based on that department store from the series.
In the series the Nohara Family regularly visits the “Action Department Store”. This is a store based on that department store from the series.

First Avenue Tokyo limited item

I recommend the Acrylic Key ring that’s only available at this location.(¥518 inc.tax)

Crayon Shin-chan Acrylic key ring
Crayon Shin-chan Acrylic key ring

Sumikko Gurashi Tokyo station store

Sumikko Gurashi are characters that were first designed and released in 2012. The concept comes from Japanese people’s emotional relief and feeling of comfort when they position themselves near a corner. The characters are loved among people of all ages. This is the first official shop for these characters.

The concept of the shop is a room and the forest of the Sumikko world where you will feel at ease and rejuvenated ♪
The concept of the shop is a room and the forest of the Sumikko world where you will feel at ease and rejuvenated ♪

First Avenue Tokyo limited item

I recommend the special edition♡ “palm size stuffed toy in Tokyo Marunouchi station”. (¥1566 inc.tax)

Tokyo Marunouchi station edition Sumikko Gurashi palm sized plush toy.
Tokyo Marunouchi station edition Sumikko Gurashi palm sized plush toy.

“Prism Stone”, a Pripara shop, Tokyo station branch

Next is the “Pripara”(Prism Paradise) shop from the popular idol animation.
In 2017, this show will have been on the air for 4 years.
When you first enter you will find a clock which is the symbol of this animation series.
You can experience how Yui Yumekawa (the new main character of this show) must have felt when she entered the Pripara world.

The concept is to recreate the “Prism Stone” which is a shop that appears in the anime.
The concept is to recreate the “Prism Stone” which is a shop that appears in the anime.

First Avenue Tokyo limited item

I recommend the “Station master costume mini towel” from this location. (¥648 inc. tax)

Pripara “Station master” costume mini towel
Pripara “Station master” costume mini towel

The LEGO® Store

The LEGO® Store is the first place all the newly released LEGO sets can be experienced and purchased in Japan.
Plastic bricks in various themes are so popular. “Pick a Brick” is a corner where you can choose bricks and elements you want in all different shapes and colours.
“Build a Mini” is an area where you can interlock LEGO bricks to make your own favourite mini figures. You will have fun at the play corner where you can enjoy creative hands-on building using LEGO bricks!

The World famous LEGO® bricks store is a toy store loved by generations of children from more than 140 countries.
The World famous LEGO® bricks store is a toy store loved by generations of children from more than 140 countries.

First Avenue Tokyo limited item

I recommend the “10257 merry-go-round” at this location! (¥22,399 inc. tax)
Limit 1 per person.

10257 merry-go-round
10257 merry-go-round

Yorozu Mart Mini

The “Yo-kai watch antenna Shop Yorozu Mart” was originally here for a limited time but now a permanent store “Yorozu Mart Mini” has opened !
You can buy popular Yo-kai watch products such as limited edition stuffed toys, stationery, snacks, and apparel.

So many Yo-Kai watch product are sold here!
So many Yo-Kai watch product are sold here!

First Avenue Tokyo limited item

I recommend the DX Kuttari Nuigurumi Da Nyan station master version. Jibanyan (¥1706) at this location.
Limit 1 per person.

DX Kuttari Nuigurumi Da Nyan station chief version. Jibanyan
DX Kuttari Nuigurumi Da Nyan station chief version. Jibanyan

After the recent remodelling the Tokyo Character Street boasts 32 shops in total. This is a huge “must see” place.
Many shops offer limited edition items that are only available at this location. You’re going to find a wide selection of great souvenirs and gifts here! Go wild!

Basic information on First Avenue Tokyo Tokyo Character Street

OPEN
Address
First Avenue Tokyo, Floor B1, North street ( immediately outside of the Yesu Underground Central Exit@ JR Tokyo station)[MAP]
Business Hours
10:00-20:30
Closed
Open 365 days
WEB
URL(Japanese)