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A Hokkaido Summer Festival Packed with Events! “Asahikawa Natsu Matsuri”

Hokkaido’s “Asahikawa Natsu Matsuri” is an annual festival that’s packed with plenty of events to enjoy. The festival takes place over the course of 3 days in Asahikawa.
The festival’s opening is marked by the “Doshin Noryo Fireworks Display,” during which around 4,500 fireworks are launched into Asahikawa’s summer night sky. Other fun events include dances, parades, and mikoshi (portable shrine) carrying!

JOZANKEI NATURE LUMINARIE 〜STAR BRIGHT FOREST〜

Jozankei is a hot spring town in Sapporo, Hokkaido. Featuring tourist attractions such as Futami Suspension Bridge, as well Jozankei's forests and gorges, a fantastic light performance taking advantage of the local topography is held here from June to October.

Introducing Hokkaido's Longtime Best-Selling Cookie: Shiroi Koibito!

For over 40 years, Shiroi Koibito (meaning "white lover" in Japanese) has been loved as a souvenir from Hokkaido.
With a tablet of white chocolate sandwiched between two langue de chat cookies, it's a really tasty treat!
Shiroi Koibito is nationally recognized as one of the highest-ranked sweet souvenirs of Japan. Every year, it competes against many other strong rivals in the Hokkaido souvenir market.

Hokkaido’s 2018 HAKODATE GOURMET CIRCUS is a food event you won’t want to miss!

The HAKODATE GOURMET CIRCUS is the largest food event in Hakodate. Of course you’ll find an impressive array of local Hokkaido specialties, but also local specialties from other cities around Japan with close relations to Hakodate, as well as some food from other countries. This event is a great opportunity to enjoy fresh local seafood and regional cuisine from various areas.

Introducing Jaga-Pokkuru, a Very Popular Potato Stick Snack from Hokkaido!

Made by Kalbee, a famous snack manufacturer in Japan, Jaga-Pokkuru is an item that's only available in Hokkaido.
This potato snack is made with Hokkaido's famous potatoes, which are cut and slowly fried with the skin left on.
Word of mouth has spread the news about the unique texture and delicious taste of this snack, making it so popular that, temporarily, the shops kept running out of it!

Ever wanted to experience ski jumping? Head to Sapporo, Hokkaido’s Okurayama Viewing Point!

Sapporo prides itself in having something to offer everyone: tourist attractions, gourmet food, and nature galore! And ever since hosting the Winter Olympics in 1972, it’s earned itself a spot on the map as a city of sports as well!
The Okurayama Viewing Point’s 134 meter ski jump is used by athletes for practice all year round, and it is the seasonal home of many international competitions.